How are brands creating immersive gaming experiences to connect with younger audiences?

DoorDash, Twitch, and Amazon Ads joined forces to deliver an unforgettable gaming experience by integrating DoorDash into Fortnite’s branded world, The Glitch. This collaboration featured in-game activations and a livestream tournament, blending gaming, snacks, and high-energy fun to engage Gen Z and millennial audiences.

What to Expect from the Collaboration

Gamers explored Fortnite’s The Glitch world, interacting with DoorDash billboards, visiting DoorDash Tower, and using “hot bag” power-ups for healing items and hoverboards. The campaign peaked with the Battle of the Brands tournament on March 14, where six teams of top Twitch streamers competed for $20,000 in DoorDash gift cards. Each team represented iconic snack brands like Doritos, Trolli, and Sour Patch Kids, adding a delicious twist to the competition.

Why This Matters to Marketers

This partnership highlights how brands can authentically integrate into gaming culture to create engaging, interactive experiences. By leveraging Fortnite’s immersive environment and Twitch’s livestreaming platform, DoorDash successfully connected with younger audiences in a way that felt natural and exciting.

Looking to level up your brand with gaming activations? Mana can help you craft campaigns that resonate with today’s gaming-savvy consumers. Let’s chat!