Xbox teamed up with Netflix and SCUF Gaming to unveil custom controllers inspired by the hit series Squid Game Season 2. This collaboration delivered two limited-edition controllers, each designed to represent key elements of the show’s iconic imagery: the players and the guards.

PUBG MOBILE has reignited its partnership with McLaren, delivering a stunning lineup of luxury cars to its virtual battleground. Following the immense success of previous collaborations, the latest PUBG MOBILE x McLaren event brings a fresh wave of in-game exclusives and challenges for players.

Adidas has teamed up with football icon David Beckham to launch an exclusive digital collection on Roblox, bringing style, sport, and imagination into the metaverse. The collaboration introduces a mix of fashion-forward and football-inspired user-generated content (UGC), offering fans a chance to explore Beckham’s legacy in a vibrant, interactive space.

Gamers are driven by achievement, social interaction, and immersion. The recent Pokémon x Van Gogh Museum collaboration combined art and gaming, allowing users to experience Pokémon through a cultural lens​ (Socially Powerful)​. This event engaged both art and gaming enthusiasts, tapping into their passion for creativity and storytelling.

In 2023, E.l.f. Cosmetics partnered with Roblox to launch the "E.l.f. UP!" experience, marking the brand's first foray into the virtual gaming world. This collaboration has positioned E.l.f. as a pioneer in merging beauty with immersive digital experiences.

Garena’s Free Fire joined forces with the iconic anime Naruto Shippuden in an epic crossover that brought beloved characters and exclusive in-game content to players worldwide. This collaboration introduced themed skins, rewards, and a special in-game event that delighted fans of both the battle royale game and the legendary anime series.