HoYoverse teamed up with tech innovator UGREEN to launch a special Genshin Impact Edition charging series, blending the game's vibrant aesthetic with high-performance tech. Inspired by the 5-star Dendro character Kinich, this "Power Up, Game On" collection offers fans both style and substance for their gaming sessions.

McDonald's and Minecraft crafted a pixel-perfect partnership to celebrate the upcoming Minecraft Movie, serving up limited-edition meals and exclusive in-game content. This collaboration brought together two cultural icons, offering fans both physical collectibles and digital rewards to enjoy across platforms.

MOONTON Games officially confirmed the long-awaited Mobile Legends: Bang Bang x Naruto collaboration, merging one of anime’s most iconic franchises with one of mobile gaming’s top MOBAs. This crossover event brings Naruto Shippuden-themed skins, immersive ninja-inspired gameplay, and exclusive rewards to millions of fans worldwide.

PUBG Mobile leveled up its cultural appeal by teaming up with BABYMONSTER, YG Entertainment’s explosive new K-pop sensation. Launching just ahead of PUBG Mobile’s 7th anniversary, this collaboration brought the group’s signature style to Erangel and Rondo maps, merging music and gaming in an unprecedented way.

PUBG MOBILE revved up the excitement with its exclusive collaboration with Bugatti, bringing the thrill of luxury hypercars to the mobile gaming world. This partnership allowed players to “own the dream” by driving iconic Bugatti models like the brand-new Bolide, alongside returning classics such as the Veyron 16.4 and La Voiture Noire.

KIDZ BOP, the iconic music franchise known for its kid-friendly pop hits, has teamed up with Gamefam—a company we at Mana Partners are huge fans of—to bring its music to the gaming world.