INSIGHTS
INSIGHTS
Reports
Reports
Reports
GAMING AND CULTURAL MOMENTS
May 5, 2025
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
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A DEEP DIVE INTO FINANCE X GAMING
Mar 31, 2025
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
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A DEEP DIVE INTO FAST FOOD X GAMING
Feb 7, 2025
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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GAMING AND CULTURAL MOMENTS
May 5, 2025
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
Read More
A DEEP DIVE INTO FINANCE X GAMING
Mar 31, 2025
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Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Read More
A DEEP DIVE INTO FAST FOOD X GAMING
Feb 7, 2025
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam elementum lectus et pellentesque commodo. Nunc vel dignissim massa. Sed arcu nunc, iaculis eu neque sed, egestas volutpat erat. Vivamus sagittis quam nec augue egestas, et congue est convallis. Integer facilisis efficitur dolor quis bibendum. Cras in velit lorem. Quisque eget eros convallis, luctus urna non, feugiat urna. Suspendisse elit nibh, congue eu rhoncus hendrerit, maximus a elit. Maecenas dictum arcu ut nisi eleifend gravida. Pellentesque porttitor scelerisque sem, eget placerat sapien fermentum ultrices.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Read More
Other Insights
Other Insights
Other Insights
Fortnite x Star Wars: GALACTIC BATTLE
May 12, 2025
In a landmark activation blending iconic storytelling with immersive gameplay, Fortnite launched GALACTIC BATTLE in May 2025 — an ambitious, multi-phase collaboration with Star Wars that spans in-game events, new gameplay mechanics, exclusive character experiences, and crossover rewards.
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Rocket League x Star Wars: A Galactic Fusion of Car Soccer and Sci-Fi
May 6, 2025
In May 2025, Rocket League embarked on an ambitious collaboration with Star Wars, delivering an event that seamlessly blended the high-octane thrills of car soccer with the iconic elements of a galaxy far, far away.
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Sharp Moves: Gillette's Foray into the World of EA SPORTS FC 25
May 1, 2025
In a strategic move to bridge the worlds of grooming and gaming, Gillette partnered with EA SPORTS FC 25 in early 2025.
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Gaming Collaboration | Charlotte Tilbury x Genshin Impact: Where Beauty Meets Teyvat
Apr 29, 2025
Charlotte Tilbury makes its gaming debut with a celestial-inspired Genshin Impact collaboration, featuring astrologist Mona Megistus as the brand's first virtual muse.
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Vaseline x Fortnite: Protecting Gamers' Skin IRL & In-Game
Apr 27, 2025
Vaseline launched its innovative Screen Block skincare line through a groundbreaking Fortnite activation, targeting the 3.3 billion gamers exposed to blue light.
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Gaming Partnership | Fortnite x WWE: Legends Enter the Battle Royale
Apr 24, 2025
Fortnite has officially launched its WWE collaboration, bringing two of wrestling's biggest stars - The Undertaker and Cody Rhodes - to the battle royale.
Read More
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Fortnite x Star Wars: GALACTIC BATTLE
May 12, 2025
In a landmark activation blending iconic storytelling with immersive gameplay, Fortnite launched GALACTIC BATTLE in May 2025 — an ambitious, multi-phase collaboration with Star Wars that spans in-game events, new gameplay mechanics, exclusive character experiences, and crossover rewards.
Read More
Rocket League x Star Wars: A Galactic Fusion of Car Soccer and Sci-Fi
May 6, 2025
In May 2025, Rocket League embarked on an ambitious collaboration with Star Wars, delivering an event that seamlessly blended the high-octane thrills of car soccer with the iconic elements of a galaxy far, far away.
Read More
Sharp Moves: Gillette's Foray into the World of EA SPORTS FC 25
May 1, 2025
In a strategic move to bridge the worlds of grooming and gaming, Gillette partnered with EA SPORTS FC 25 in early 2025.
Read More
Gaming Collaboration | Charlotte Tilbury x Genshin Impact: Where Beauty Meets Teyvat
Apr 29, 2025
Charlotte Tilbury makes its gaming debut with a celestial-inspired Genshin Impact collaboration, featuring astrologist Mona Megistus as the brand's first virtual muse.
Read More
Vaseline x Fortnite: Protecting Gamers' Skin IRL & In-Game
Apr 27, 2025
Vaseline launched its innovative Screen Block skincare line through a groundbreaking Fortnite activation, targeting the 3.3 billion gamers exposed to blue light.
Read More
Gaming Partnership | Fortnite x WWE: Legends Enter the Battle Royale
Apr 24, 2025
Fortnite has officially launched its WWE collaboration, bringing two of wrestling's biggest stars - The Undertaker and Cody Rhodes - to the battle royale.
Read More
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners