How did this collab bring Teyvat's energy to real-world charging essentials?

HoYoverse teamed up with tech innovator UGREEN to launch a special Genshin Impact Edition charging series, blending the game's vibrant aesthetic with high-performance tech. Inspired by the 5-star Dendro character Kinich, this "Power Up, Game On" collection offers fans both style and substance for their gaming sessions.

What Made the Collaboration Stand Out

The limited-edition lineup features:

• 100W Power Bank (20,000mAh) with Kinich pixel art animations

• 65W GaN Charger (3-port) in Dendro-themed green

• MagFlow Wireless Charger (Qi2 15W) with foldable 2-in-1 design

• Braided USB-C Cable (100W) featuring K’uhul Ajaw cable straps

Each product combines UGREEN’s cutting-edge charging tech with Genshin Impact’s signature art style, including interactive elements like animated greetings from Kinich’s companion.

Why It Matters to Marketers

This partnership demonstrated how to:

1. Extend game IP into practical lifestyle products

2. Enhance gameplay experience with fast-charging solutions

3. Leverage character appeal (Kinich’s fan-favorite status)

4. Drive engagement through global giveaways and collectible gift boxes

Following previous collabs with OnePlus and Pizza Hut, this tech-focused partnership showed Genshin Impact’s ability to innovate beyond typical merch – proving even power banks can channel elemental energy.

Want to electrify your brand with gaming collaborations? Mana can help. Let’s chat!