How did this partnership blend high-energy K-pop with intense battle royale action?

PUBG Mobile leveled up its cultural appeal by teaming up with BABYMONSTER, YG Entertainment’s explosive new K-pop sensation. Launching just ahead of PUBG Mobile’s 7th anniversary, this collaboration brought the group’s signature style to Erangel and Rondo maps, merging music and gaming in an unprecedented way.

What Made the Collaboration Stand Out

From March 21 to May 6, players could:

• Snap selfies with BABYMONSTER members at in-game photo booths

• Groove to their hits using a branded cassette player item

• Unlock exclusive rewards including themed cosmetics and emotes

• Experience interactive zones pulsing with the group’s vibrant aesthetic

While stopping short of a full original track (unlike PUBG’s prior BLACKPINK collab), the event leveraged BABYMONSTER’s rising global fame to create a fresh, music-infused gameplay experience.

Why It Matters to Marketers

This partnership demonstrated how to:

1. Tap into youth culture by aligning with K-pop’s massive global following

2. Create shareable moments through photo ops and music integration

3. Refresh classic maps with limited-time activations that drive engagement

4. Cross-promote fanbases between 57M+ BABYMONSTER YouTube subscribers and PUBG’s 1B+ downloads

Want to hit the right notes with music-gaming collaborations? Mana can help. Let’s chat!