How are brands creating fun, interactive experiences for younger audiences through gaming?

KIDZ BOP, the iconic music franchise known for its kid-friendly pop hits, has teamed up with Gamefam—a company we at Mana Partners are huge fans of—to bring its music to the gaming world.

This collaboration introduces KIDZ BOP songs into the Roblox game "Really Easy Obby!", creating a vibrant, kid-friendly experience that combines music and gameplay.

What to Expect from the Collaboration

To celebrate the release of KIDZ BOP 50, the latest album, players can now enjoy kid-friendly versions of popular songs while navigating an obstacle course in "Really Easy Obby!". Gamers collect musical notes for points, dance to KIDZ BOP tracks, and immerse themselves in a fun, interactive environment. The game is free to play, marking the first time KIDZ BOP music has been integrated into Roblox.

The activation was a massive success, with "Really Easy Obby!" averaging nearly 3,000 active users daily during its first month and reaching 447,000 average daily visits. Thanks to GEEIQ, we at Mana Partners have access to these impressive stats, which also reveal that the game has amassed an incredible 300 million total visits to date.

Why This Matters to Marketers

This partnership highlights how brands can leverage gaming platforms like Roblox to engage younger audiences in creative and entertaining ways. By combining music and gameplay, KIDZ BOP and Gamefam have created a unique experience that resonates with kids and families, showcasing the power of gaming as a medium for brand engagement.

Want to explore how your brand can connect with younger audiences through gaming? Mana can help. Let’s chat!