Esports and Fashion: A Bold New Collaboration
Esports and Fashion: A Bold New Collaboration
Esports and Fashion: A Bold New Collaboration
Esports and Fashion: A Bold New Collaboration
Esports and Fashion: A Bold New Collaboration
by Seif Seoudy
Market Analyst
How are iconic brands merging with esports to captivate global audiences?
Esports continues to redefine entertainment, and brands are seizing this opportunity to connect with millions of dedicated fans. One standout example is the recent partnership between Korean esports giant Gen.G and Japanese sportswear brand Descente for the League of Legends World Championship 2024.
To celebrate Gen.G’s participation in Worlds, the limited-edition uniform, coloured 'Worlds White,' features gold accents inspired by Gen.G’s logo and a distinctive tiger scratch symbolising the fierce battle for victory. This marks Descente’s first step into esports, blending its heritage of high performance with the demands of competitive gaming. The uniform will be available for pre-sale exclusively to Gen.G Crew members, before launching globally via Gen.G’s online store.
Why This Matters to Marketers
Esports partnerships like Gen.G x Descente provide brands with a unique chance to engage a highly passionate and youthful audience. These collaborations merge traditional and digital cultures, offering fresh ways to build brand loyalty.
Esports continues to unlock new avenues for brand engagement. Want to explore how Mana can help you tap into this space? Get in touch to discover exciting opportunities for your brand.
How are iconic brands merging with esports to captivate global audiences?
Esports continues to redefine entertainment, and brands are seizing this opportunity to connect with millions of dedicated fans. One standout example is the recent partnership between Korean esports giant Gen.G and Japanese sportswear brand Descente for the League of Legends World Championship 2024.
To celebrate Gen.G’s participation in Worlds, the limited-edition uniform, coloured 'Worlds White,' features gold accents inspired by Gen.G’s logo and a distinctive tiger scratch symbolising the fierce battle for victory. This marks Descente’s first step into esports, blending its heritage of high performance with the demands of competitive gaming. The uniform will be available for pre-sale exclusively to Gen.G Crew members, before launching globally via Gen.G’s online store.
Why This Matters to Marketers
Esports partnerships like Gen.G x Descente provide brands with a unique chance to engage a highly passionate and youthful audience. These collaborations merge traditional and digital cultures, offering fresh ways to build brand loyalty.
Esports continues to unlock new avenues for brand engagement. Want to explore how Mana can help you tap into this space? Get in touch to discover exciting opportunities for your brand.
How are iconic brands merging with esports to captivate global audiences?
Esports continues to redefine entertainment, and brands are seizing this opportunity to connect with millions of dedicated fans. One standout example is the recent partnership between Korean esports giant Gen.G and Japanese sportswear brand Descente for the League of Legends World Championship 2024.
To celebrate Gen.G’s participation in Worlds, the limited-edition uniform, coloured 'Worlds White,' features gold accents inspired by Gen.G’s logo and a distinctive tiger scratch symbolising the fierce battle for victory. This marks Descente’s first step into esports, blending its heritage of high performance with the demands of competitive gaming. The uniform will be available for pre-sale exclusively to Gen.G Crew members, before launching globally via Gen.G’s online store.
Why This Matters to Marketers
Esports partnerships like Gen.G x Descente provide brands with a unique chance to engage a highly passionate and youthful audience. These collaborations merge traditional and digital cultures, offering fresh ways to build brand loyalty.
Esports continues to unlock new avenues for brand engagement. Want to explore how Mana can help you tap into this space? Get in touch to discover exciting opportunities for your brand.
How are iconic brands merging with esports to captivate global audiences?
Esports continues to redefine entertainment, and brands are seizing this opportunity to connect with millions of dedicated fans. One standout example is the recent partnership between Korean esports giant Gen.G and Japanese sportswear brand Descente for the League of Legends World Championship 2024.
To celebrate Gen.G’s participation in Worlds, the limited-edition uniform, coloured 'Worlds White,' features gold accents inspired by Gen.G’s logo and a distinctive tiger scratch symbolising the fierce battle for victory. This marks Descente’s first step into esports, blending its heritage of high performance with the demands of competitive gaming. The uniform will be available for pre-sale exclusively to Gen.G Crew members, before launching globally via Gen.G’s online store.
Why This Matters to Marketers
Esports partnerships like Gen.G x Descente provide brands with a unique chance to engage a highly passionate and youthful audience. These collaborations merge traditional and digital cultures, offering fresh ways to build brand loyalty.
Esports continues to unlock new avenues for brand engagement. Want to explore how Mana can help you tap into this space? Get in touch to discover exciting opportunities for your brand.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners