Is your brand ready to capitalise on in-game advertising?

A recent study by TalkTalk, a UK broadband provider, demonstrated the effectiveness of in-game advertising in driving consumer engagement and brand recall. The campaign, which was integrated into popular football and racing games, delivered impressive results, including a 12% uplift in purchase intent​ (Mediashotz)​.

Notably, almost half (48%) of the study participants could spontaneously recall TalkTalk, which is nearly double the recall rate of traditional digital display and social media ads​ (Mediashotz)​. Additionally, the campaign achieved a high ad viewership rate of 96%, highlighting the potential of in-game advertising to engage audiences in immersive environments​ (Mediashotz)​.

Why This Matters to Marketers

In-game advertising offers brands a unique opportunity to reach consumers in an immersive and engaging setting, leading to higher recall rates and purchase intent compared to traditional advertising methods. By integrating brands seamlessly into the gaming experience, marketers can effectively capture the attention of a highly engaged audience.

In-game ads offer unique engagement opportunities. Get in touch to learn how Mana can integrate your brand into the gaming world.