The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.

This opens up avenues for targeted partnerships, in-game experiences, and media collaborations. For instance, Subway’s high engagement with Call of Duty players and McDonald’s success with Genshin Impact themed promotions demonstrate how QSR brands can create bespoke campaigns to tap into diverse gaming communities.

This report underlines the strategic potential of partnerships between QSR brands and gaming franchises, providing key insights into how brands can leverage gaming to drive engagement and sales.