Durex Gets Highly Satisfying with Players

Durex wanted to target consumers in Philippines based on the use case of a particular product: whether it was for the individual or designed to be used by couples.

Pleasure in Premium

Utilising Player Media’s premium inventory of casual games, we were able to curate a list of games that were played solo and target them with the creative that was designed for individuals

Conversely, players of multiplayer games who were competing as a team would see only see ads of products designed for couples, resulting in high product relevance.

The ads were served across rewarded video and standard display units to maximise reach to the target audience.

Climactic Impact

The campaign saw some of the strongest CTR performance of any campaign in 2023 for Player Media at a 5.1x over benchmark.

The Durex campaign achieved impressive results by effectively tailoring its messaging to the gaming context, ensuring high product relevance for both solo and multiplayer players. The brand reached its audience with precision with a strategic response, resulting in a highly engaging campaign.