Mountain Dew's Strategic Partnership with Mobile Legends: Bang Bang to Boost Sales

Mountain Dew set out to create sales momentum and increase volumes across their most lucrative SKUs. Recognizing the immense popularity of Mobile Legends: Bang Bang (MLBB) in the market, they identified the game as the perfect platform to engage their target audience. To capitalize on this opportunity, Mountain Dew brokered an IP licensing and in-game currency deal with Moonton, the game's publisher.

Innovative Sales Promotion

Leveraging the partnership with Moonton, Mountain Dew developed a unique sales promotion that directly linked product purchases with in-game rewards. Under this promotion, players received in-game credits with each purchase of Mountain Dew products. This strategy not only incentivized sales but also provided added value to customers, enhancing their gaming experience.

Driving Engagement and Sales

By aligning with MLBB, Mountain Dew tapped into a dedicated and expansive gaming community, driving brand engagement through a medium that resonated deeply with its audience. The integration of in-game currency as a promotional tool bridged the gap between physical product sales and digital rewards, creating a seamless and appealing consumer experience.

Mountain Dew's strategic partnership with Mobile Legends: Bang Bang exemplifies an innovative approach to boosting sales and increasing product volumes. By leveraging the game's popularity and offering in-game incentives, Mountain Dew successfully drove engagement and purchase behavior, showcasing the potential of cross-industry collaborations to achieve business objectives.