URC Philippines Explores New Frontiers in Gaming with Interactive Workshop

Universal Robina Corporation (URC) Philippines sought to inspire and educate their marketing managers across 50+ brands on the untapped potential within the gaming industry. Here’s how a well-curated workshop unlocked new insights and opportunities in gaming for URC’s team.

Setting the Stage

With the rapid rise of gaming, URC Philippines recognized the value of integrating gaming into their marketing strategy. However, a pre-survey revealed that while URC’s marketing managers were curious about gaming, they lacked in-depth knowledge of the industry. To address this, Publicis Play organized a half-day “Gaming Workshop” tailored to provide URC’s team with a comprehensive introduction to the gaming ecosystem.

A Hands-On Immersion

The Gaming Workshop was designed to be more than just a presentation; it was an interactive session that immersed attendees in the gaming world. Through a series of activities and discussions, participants explored the diverse opportunities within gaming, from esports to content creation. Industry experts, including representatives from esports teams, publishers, a content creator network, and gaming peripheral companies, shared their insights across six curated gaming topics, offering practical and strategic perspectives on how URC could leverage gaming to engage new audiences.

From Curiosity to Confidence

The impact of the workshop was immediately evident. In the post-workshop survey, attendees expressed significantly increased familiarity with gaming topics, shifting from initial curiosity to a more confident understanding. By the end of the session, URC’s marketing managers were not only inspired but equipped with actionable insights to explore and implement gaming strategies within their brands. The workshop successfully demonstrated gaming’s potential as a dynamic marketing avenue, setting the stage for URC’s future endeavors in the gaming space.