American Egg Board Launches “Tower of Eggs” on Roblox
American Egg Board Launches “Tower of Eggs” on Roblox
American Egg Board Launches “Tower of Eggs” on Roblox
American Egg Board Launches “Tower of Eggs” on Roblox
American Egg Board Launches “Tower of Eggs” on Roblox
by Seif Seoudy
Market Analyst
How are food brands entering the gaming space to connect with younger audiences?
The American Egg Board (AEB) brought its Meant to Be Broken campaign to Roblox with the launch of the Tower of Eggs. This in-game activation allowed players to explore four obstacle-course levels inspired by real egg recipes, like Sausage, Egg & Cheese Roll-Ups and Ramen Carbonara. Players could unlock egg-themed avatar gear such as sunny-side shades and yolk hero capes by completing challenges across popular Roblox games.
Why This Matters to Marketers
By tapping into Roblox’s vast and engaged user base, the AEB demonstrated how food brands can build meaningful connections with Millennial and Gen Z audiences. This activation highlights the potential of gamified experiences to inspire engagement and build brand affinity in an innovative, immersive way.
Curious about how your brand can leverage gaming platforms to grow? Mana can help you navigate the space and engage new audiences effectively.
How are food brands entering the gaming space to connect with younger audiences?
The American Egg Board (AEB) brought its Meant to Be Broken campaign to Roblox with the launch of the Tower of Eggs. This in-game activation allowed players to explore four obstacle-course levels inspired by real egg recipes, like Sausage, Egg & Cheese Roll-Ups and Ramen Carbonara. Players could unlock egg-themed avatar gear such as sunny-side shades and yolk hero capes by completing challenges across popular Roblox games.
Why This Matters to Marketers
By tapping into Roblox’s vast and engaged user base, the AEB demonstrated how food brands can build meaningful connections with Millennial and Gen Z audiences. This activation highlights the potential of gamified experiences to inspire engagement and build brand affinity in an innovative, immersive way.
Curious about how your brand can leverage gaming platforms to grow? Mana can help you navigate the space and engage new audiences effectively.
How are food brands entering the gaming space to connect with younger audiences?
The American Egg Board (AEB) brought its Meant to Be Broken campaign to Roblox with the launch of the Tower of Eggs. This in-game activation allowed players to explore four obstacle-course levels inspired by real egg recipes, like Sausage, Egg & Cheese Roll-Ups and Ramen Carbonara. Players could unlock egg-themed avatar gear such as sunny-side shades and yolk hero capes by completing challenges across popular Roblox games.
Why This Matters to Marketers
By tapping into Roblox’s vast and engaged user base, the AEB demonstrated how food brands can build meaningful connections with Millennial and Gen Z audiences. This activation highlights the potential of gamified experiences to inspire engagement and build brand affinity in an innovative, immersive way.
Curious about how your brand can leverage gaming platforms to grow? Mana can help you navigate the space and engage new audiences effectively.
How are food brands entering the gaming space to connect with younger audiences?
The American Egg Board (AEB) brought its Meant to Be Broken campaign to Roblox with the launch of the Tower of Eggs. This in-game activation allowed players to explore four obstacle-course levels inspired by real egg recipes, like Sausage, Egg & Cheese Roll-Ups and Ramen Carbonara. Players could unlock egg-themed avatar gear such as sunny-side shades and yolk hero capes by completing challenges across popular Roblox games.
Why This Matters to Marketers
By tapping into Roblox’s vast and engaged user base, the AEB demonstrated how food brands can build meaningful connections with Millennial and Gen Z audiences. This activation highlights the potential of gamified experiences to inspire engagement and build brand affinity in an innovative, immersive way.
Curious about how your brand can leverage gaming platforms to grow? Mana can help you navigate the space and engage new audiences effectively.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners