Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
by Jamie Lewin
Co-Founder of Mana Partners
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners