PepsiCo x EA Sports FC - Refreshing the Virtual Pitch
PepsiCo x EA Sports FC - Refreshing the Virtual Pitch
PepsiCo x EA Sports FC - Refreshing the Virtual Pitch
PepsiCo x EA Sports FC - Refreshing the Virtual Pitch
PepsiCo x EA Sports FC - Refreshing the Virtual Pitch
by Jamie Lewin
Co-Founder of Mana
How are brands leveraging gaming partnerships to reach global audiences?
PepsiCo has partnered with EA Sports FC, to create a dynamic collaboration that integrates beverage marketing with virtual soccer excitement. This partnership brings together PepsiCo's global brand reach and EA Sports FC's immersive gaming experience, offering fans unique engagement opportunities.
Key Highlights
In-Game Branding: PepsiCo products are prominently featured within EA Sports FC, including virtual stadium billboards and player animations, seamlessly integrating the brand into the gaming environment.
Digital Activations: PepsiCo launched digital campaigns tied to EA Sports FC's game mechanics, offering players exclusive in-game rewards such as player packs and customisation items for engaging with PepsiCo content (YouTube)
Fan Engagement: The collaboration includes interactive social media challenges, where fans can participate in online tournaments and share their gameplay experiences for a chance to win PepsiCo merchandise (Better Retailing).
Results
Enhanced Brand Visibility: The integration of PepsiCo products within EA Sports FC has significantly boosted brand visibility, with millions of gamers interacting with PepsiCo branding during gameplay
Increased Consumer Engagement: The partnership's digital activations have led to increased consumer engagement, with players actively participating in PepsiCo's promotional events and sharing content across social media platforms
Positive Brand Perception: PepsiCo's association with a beloved gaming franchise has reinforced its image as a modern and innovative brand, resonating well with younger demographics
Why This Matters to Marketers
This collaboration demonstrates how brands can effectively leverage gaming platforms to enhance consumer engagement and brand visibility. By integrating into the gaming experience, brands can reach a highly engaged audience and foster meaningful connections.
Discover how Mana can help your brand unlock the potential of gaming collaborations.
How are brands leveraging gaming partnerships to reach global audiences?
PepsiCo has partnered with EA Sports FC, to create a dynamic collaboration that integrates beverage marketing with virtual soccer excitement. This partnership brings together PepsiCo's global brand reach and EA Sports FC's immersive gaming experience, offering fans unique engagement opportunities.
Key Highlights
In-Game Branding: PepsiCo products are prominently featured within EA Sports FC, including virtual stadium billboards and player animations, seamlessly integrating the brand into the gaming environment.
Digital Activations: PepsiCo launched digital campaigns tied to EA Sports FC's game mechanics, offering players exclusive in-game rewards such as player packs and customisation items for engaging with PepsiCo content (YouTube)
Fan Engagement: The collaboration includes interactive social media challenges, where fans can participate in online tournaments and share their gameplay experiences for a chance to win PepsiCo merchandise (Better Retailing).
Results
Enhanced Brand Visibility: The integration of PepsiCo products within EA Sports FC has significantly boosted brand visibility, with millions of gamers interacting with PepsiCo branding during gameplay
Increased Consumer Engagement: The partnership's digital activations have led to increased consumer engagement, with players actively participating in PepsiCo's promotional events and sharing content across social media platforms
Positive Brand Perception: PepsiCo's association with a beloved gaming franchise has reinforced its image as a modern and innovative brand, resonating well with younger demographics
Why This Matters to Marketers
This collaboration demonstrates how brands can effectively leverage gaming platforms to enhance consumer engagement and brand visibility. By integrating into the gaming experience, brands can reach a highly engaged audience and foster meaningful connections.
Discover how Mana can help your brand unlock the potential of gaming collaborations.
How are brands leveraging gaming partnerships to reach global audiences?
PepsiCo has partnered with EA Sports FC, to create a dynamic collaboration that integrates beverage marketing with virtual soccer excitement. This partnership brings together PepsiCo's global brand reach and EA Sports FC's immersive gaming experience, offering fans unique engagement opportunities.
Key Highlights
In-Game Branding: PepsiCo products are prominently featured within EA Sports FC, including virtual stadium billboards and player animations, seamlessly integrating the brand into the gaming environment.
Digital Activations: PepsiCo launched digital campaigns tied to EA Sports FC's game mechanics, offering players exclusive in-game rewards such as player packs and customisation items for engaging with PepsiCo content (YouTube)
Fan Engagement: The collaboration includes interactive social media challenges, where fans can participate in online tournaments and share their gameplay experiences for a chance to win PepsiCo merchandise (Better Retailing).
Results
Enhanced Brand Visibility: The integration of PepsiCo products within EA Sports FC has significantly boosted brand visibility, with millions of gamers interacting with PepsiCo branding during gameplay
Increased Consumer Engagement: The partnership's digital activations have led to increased consumer engagement, with players actively participating in PepsiCo's promotional events and sharing content across social media platforms
Positive Brand Perception: PepsiCo's association with a beloved gaming franchise has reinforced its image as a modern and innovative brand, resonating well with younger demographics
Why This Matters to Marketers
This collaboration demonstrates how brands can effectively leverage gaming platforms to enhance consumer engagement and brand visibility. By integrating into the gaming experience, brands can reach a highly engaged audience and foster meaningful connections.
Discover how Mana can help your brand unlock the potential of gaming collaborations.
How are brands leveraging gaming partnerships to reach global audiences?
PepsiCo has partnered with EA Sports FC, to create a dynamic collaboration that integrates beverage marketing with virtual soccer excitement. This partnership brings together PepsiCo's global brand reach and EA Sports FC's immersive gaming experience, offering fans unique engagement opportunities.
Key Highlights
In-Game Branding: PepsiCo products are prominently featured within EA Sports FC, including virtual stadium billboards and player animations, seamlessly integrating the brand into the gaming environment.
Digital Activations: PepsiCo launched digital campaigns tied to EA Sports FC's game mechanics, offering players exclusive in-game rewards such as player packs and customisation items for engaging with PepsiCo content (YouTube)
Fan Engagement: The collaboration includes interactive social media challenges, where fans can participate in online tournaments and share their gameplay experiences for a chance to win PepsiCo merchandise (Better Retailing).
Results
Enhanced Brand Visibility: The integration of PepsiCo products within EA Sports FC has significantly boosted brand visibility, with millions of gamers interacting with PepsiCo branding during gameplay
Increased Consumer Engagement: The partnership's digital activations have led to increased consumer engagement, with players actively participating in PepsiCo's promotional events and sharing content across social media platforms
Positive Brand Perception: PepsiCo's association with a beloved gaming franchise has reinforced its image as a modern and innovative brand, resonating well with younger demographics
Why This Matters to Marketers
This collaboration demonstrates how brands can effectively leverage gaming platforms to enhance consumer engagement and brand visibility. By integrating into the gaming experience, brands can reach a highly engaged audience and foster meaningful connections.
Discover how Mana can help your brand unlock the potential of gaming collaborations.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners