Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
Pringles Partners with Super Mario for a Nostalgic Campaign
by Seif Seoudy
Market Analyst
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
How are brands leveraging gaming nostalgia to connect with modern audiences?
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Why This Matters to Marketers
By tapping into 90s gaming nostalgia and Super Mario’s universal appeal, Pringles strengthens its position as a favorite snack among gamers. This creative campaign, which bridges digital, social, and in-store activations, highlights the power of blending beloved pop culture with playful consumer engagement strategies to create meaningful brand connections.
Curious about crafting campaigns that merge nostalgia with innovation? Mana can help you build unforgettable experiences that resonate with your audience.
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The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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