Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
by Seif Seoudy
Market Analyst
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners