Fanta x Xbox Bring a Splash of Color to Gaming
Fanta x Xbox Bring a Splash of Color to Gaming
Fanta x Xbox Bring a Splash of Color to Gaming
Fanta x Xbox Bring a Splash of Color to Gaming
Fanta x Xbox Bring a Splash of Color to Gaming
by Seif Seoudy
Market Analyst
How are brands using gaming collaborations to enhance consumer engagement?
Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
What to Expect from the Collaboration
Gamers can enter to win one of these exclusive consoles by scanning a QR code on Fanta packs and participating via the Coke App. Additionally, thousands of one-month Xbox Game Pass Ultimate trial codes will be up for grabs (for new members only). The campaign will come to life through eye-catching in-store activations and digital promotions across Coca-Cola HBC’s customer channels.
Why This Matters to Marketers
This collaboration showcases how brands can seamlessly integrate with gaming culture to drive engagement and loyalty. By merging Fanta’s playful branding with Xbox’s immersive ecosystem, this partnership taps into a cross-generational audience, reinforcing the power of creative brand experiences.
Looking to explore unique brand collaborations? Mana can help you craft campaigns that resonate with modern consumers.
How are brands using gaming collaborations to enhance consumer engagement?
Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
What to Expect from the Collaboration
Gamers can enter to win one of these exclusive consoles by scanning a QR code on Fanta packs and participating via the Coke App. Additionally, thousands of one-month Xbox Game Pass Ultimate trial codes will be up for grabs (for new members only). The campaign will come to life through eye-catching in-store activations and digital promotions across Coca-Cola HBC’s customer channels.
Why This Matters to Marketers
This collaboration showcases how brands can seamlessly integrate with gaming culture to drive engagement and loyalty. By merging Fanta’s playful branding with Xbox’s immersive ecosystem, this partnership taps into a cross-generational audience, reinforcing the power of creative brand experiences.
Looking to explore unique brand collaborations? Mana can help you craft campaigns that resonate with modern consumers.
How are brands using gaming collaborations to enhance consumer engagement?
Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
What to Expect from the Collaboration
Gamers can enter to win one of these exclusive consoles by scanning a QR code on Fanta packs and participating via the Coke App. Additionally, thousands of one-month Xbox Game Pass Ultimate trial codes will be up for grabs (for new members only). The campaign will come to life through eye-catching in-store activations and digital promotions across Coca-Cola HBC’s customer channels.
Why This Matters to Marketers
This collaboration showcases how brands can seamlessly integrate with gaming culture to drive engagement and loyalty. By merging Fanta’s playful branding with Xbox’s immersive ecosystem, this partnership taps into a cross-generational audience, reinforcing the power of creative brand experiences.
Looking to explore unique brand collaborations? Mana can help you craft campaigns that resonate with modern consumers.
How are brands using gaming collaborations to enhance consumer engagement?
Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
What to Expect from the Collaboration
Gamers can enter to win one of these exclusive consoles by scanning a QR code on Fanta packs and participating via the Coke App. Additionally, thousands of one-month Xbox Game Pass Ultimate trial codes will be up for grabs (for new members only). The campaign will come to life through eye-catching in-store activations and digital promotions across Coca-Cola HBC’s customer channels.
Why This Matters to Marketers
This collaboration showcases how brands can seamlessly integrate with gaming culture to drive engagement and loyalty. By merging Fanta’s playful branding with Xbox’s immersive ecosystem, this partnership taps into a cross-generational audience, reinforcing the power of creative brand experiences.
Looking to explore unique brand collaborations? Mana can help you craft campaigns that resonate with modern consumers.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners