Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
by Seif Seoudy
Market Analyst
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners